But whilst people are happy to read, most are not interested in doing, and by this I mean clicking on the link to my petition. There’s nothing controversial about the petition, it’s just a request to the UK’s maritime museum, in Falmouth to consider purchasing and restoring (or even just re-patriating) the remains of the yacht.
If all the people who clicked on the blog pages signed the petition, the yacht would probably have been back in the UK by now.
So, what’s happening?
A well known marketing model sets out four stages that a ‘target audience’ needs to be guided through:
Clearly, there’s already a level of awareness and interest out there, otherwise people wouldn’t do internet searches on ‘Teignmouth Electron’ or ‘Donald Crowhurst’. So, what else do I need to do to convince people that it would be great to click on a link and sign up to a good idea?
If you’re still reading, then you know what to do.
Please join the campaign: http://chn.ge/14DNrsE
[Picture credit ??? Found this image on the internet and would love to give someone the credit as it’s not mine. If it’s yours, please contact me and I will remove or credit appropriately. Thank you.]