The credit crisis is cited as a major factor in this as people percieve that fruit and vegetables are expensive. But are they really? And in actual fact, did the move to convenience food start much, much earlier?
If I think back to my childhood, I can distinctly remember an incident at school, when the home economics mistress put up the list of ingredients we would need for a meal she wanted us to cook. This list included a long list of tinned items.
Now, as far as I knew, none of my school fellows ate tinned food and in my case, my family grew pretty much everything we ate, on the fruit and veg front. I’d never seen or heard of a carrot in a tin until that point.
The home economics mistress continued to take this nutritional tack for as long as I remained in the school, much to my mother’s horror. So, even subtly, the education system was pushing people away from doing the right thing …and that was a long time ago.
Regarding cost. It’s true, if you haven’t got much, even a pound can seem a lot. But a 35p apple might make all the difference to your child.