What is a tagline? In Britain, this is more often known as a strapline and it is a short, punchy sentence which communicates key messages about the chosen subject matter.
Clearly, taglines have an important part to play in the machinery of marketing. Well, car manufacturers certainly think so. Ever see a TV commercial, without the final wrap up message for the ‘lifestyle’?
So, taglines can be generated for products. Things designed by humans to fulfill a defined set of needs. A blog, for example.
My blog is ultimately, a tale of how I get by in my daily hum drum life, whilst coping with a rare neurological disorder (Dystonia). I view the world through a dystonic lens, so Adventures in Dystonia-Land seems an entirely appropriate tag, for the results of my scribblings.
But a person?
How do you write a strapline for an individual? A living creature with a million moods and nuances. A creature, so complex, that it can camouflage it’s intentions, abilities and personality, at will. It can even change it’s appearance, from day to day.
So, consider the longevity of the tag and the level of honesty required, then you’re ready to start.
Me? What would I choose?
The Gorgeous Intellectual, of course.
Honest? You decide.
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